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Prof. Dr. Julia Hormuth

With long-standing experience in management training and teaching experience at ESB Business School of Reutlingen University and other universities in Germany and abroad, Julia Hormuth stands for professional intercultural skills training. 

Julia Hormuth
Julia Hormuth
  • Chair of Intercultural Management and Business, ESB Business School of Reutlingen University
  • Strategic Management of the partner network of business schools worldwide (40 business schools in 21 countries on 5 continents).
  • Ph.D. in Intercultural Business Communication (Topic: Transfer of intercultural experience among expatriate managers)
  • Management training and consulting since 2002
  • University teaching on HR development, international and intercultural management at diverse Universities in Germany and abroad
  • Training as Systemic Management Coach
  • University studies with a focus on Business Communication and Spain/Latin American Studies
  • Areas of expertise: Intercultural training and coaching, analysis of communication processes in companies, story-telling as a method of knowledge management, cultural due diligenceue Diligence

Publications

  • Münscher, R. & Hormuth, J. (2013): Vertrauensfallen im internationalen Management. Hintergründe, Beispiele, Strategien. Heidelberg: Springer-Gabler.
  • Hormuth, J. & Münscher, R. (2012): Von Schulterklopfen, Herzlichkeit und Smalltalk. Relationship Management in Brasilien. In: Sales Business, 9.12, 22-23.
  • Hormuth, J. & Münscher, R. (2012): Von Sitzordnungen und Beziehungsnetzwerken. Relationship Management in China. In: Sales Business, 7/8.12, 18-20. 
  • Hormuth, J. (2011): Kennenlernen auf chinesisch. Mentalitätsunterschiede zwischen Deutschen und Chinesen in beruflichen Erstkontakten. In: Europolitan, 07/2011.
  • Hormuth, J. (2009): Erfahrungsweitergabe unter Auslandsentsandten. Eine gesprächsanalytische Studie am Beispiel deutscher Manager in Spanien. Wiesbaden: VS Verlag für Sozialwissenschaften (Reihe ‘Europäische Kulturen in der Wirtschaftskommunikation’ Bd. 13).
  • Hormuth, J. (2009): The benefits of discourse analysis for Human Resource Management. In: Ridder, Hans-Gerd / Hoon, Christina (ed.): Qualitative Methods in Research on Human Resource Management. German Journal of Human Resource Research (Zeitschrift für Personalforschung ZfP) 23/2, Special Issue, 147-165.
  • Hormuth, J. (2008): Erfahren, erleben, erzählen. In: Personalmagazin – Management, Recht und Organisation, 10/2008.
  • Hormuth, J. (2008): Erfahrungen sammeln – implizites Wissen aktivieren. In: Wissensmanagement – Das Magazin für Führungskräfte, 7/2008.